When we talk about Email marketing free services & tools, then there might be a couple of questions that come into your mind.
Like, which one is the best email marketing service or tool? which one is best for me or my business? What are the benefits of using Free Email marketing tools & services?
How to write my first email? Also, the most essential point that comes into one’s mind is to check reviews related to the product or service.
In this article, we are going to cover all the above queries. Moreover, it will help you to choose the right email marketing services. Also, once understood how it works? then can increase sales for your business or client using good Email Marketing strategies & tips.
Quick Introduction to Email Marketing & its types
Welcome Readers !!! Before we proceed further, firstly it is important to understand What is Email Marketing? & different types of Email Marketing.
Let’s check them out below:
About Email Marketing
In simple words, if we say using email as one of the means to connect or communicate with your audience. Also, one of the most effective & still on the top marketing strategy used to date.
So the act of sending emails to the users is nothing but Email Marketing. Here users can be anyone but most likely these are your followers, fans, existing clients, subscribers, or can be potential customers.
Types of Email Marketing
Basically, we have two types of Emails: Direct & Transactional emails and quick intro for both shared below:
These are those kinds of emails which are triggered based on some action performed by users on some website like for example password reset, order status, subscription, etc.
“They mainly convey information in response to the action triggered by the user.”
These are those types of emails which has been sent across to customers/clients/subscribers to spread awareness about the product, promotion, etc.
Following are some different types of direct emails types or we can say strategy used by businesses to gain or retain customers:
Emails types sent via free Email Marketing services
- Welcome emails
- Newsletter emails
- Promotional emails
- Lead nurturing emails
- Survey emails
- Event invitation emails
- Free gift emails
- Milestone emails
How to write Promotional content? and make good use of free Email Marketing services?
Before starting with any email marketing campaign most important thing is to prepare a target email listing. Once the email listing is in place then keep the following things in mind while writing the first email:
- Your subject line should be short & attractive.
- Use Grammarly’s free service to avoid grammar mistakes.
- Avoid using all-caps in the subject line as it falls under Spam.
- Prefer sending an email every alternative day as sending a bulk email at once is not a good sign.
- With pre-designed templates make sure to check it works on both smartphones as well as on your laptop.
- Your sales pitch matches with the web page.
- Don’t forget to greet your customers well at the start of any email.
- Do not write lengthy emails, try to keep them short.
Below are some well-known powerful email marketing services which provide free trail options to explore. Some provide 14 days free trial and some give 30 days trial version.
Also, some of them not only helps to generate leads but also provide extremely awesome features to create landing pages, forms, survey, autoresponder and many more feature as shared next.
Top 5 Email marketing services for small business
Quick Intro & Features
GetResponse is an all-in-one email marketing tool. It not only provides Email Marketing services but also gives options to create Landing pages, webinars & Marketing automation like Workflow Automation, Autoresponder.
Also, 24/7 chat support is available to help to resolve queries. That too addresses queries very fast. GetResponse is one of the popular and preferred for small businesses as it is easy to use.
You have a choice of four plans starting from Basic to Max which initially starts from $15/month. All the pricing listed below for your reference:
Quick Intro & Features
AWeber is an email marketing and automation platform, built for ambitious, time-strapped content creators, small business owners, and entrepreneurs.
Easy-to-use automation tools allow marketers to create powerful, targeted email campaigns that help them grow their businesses.
An award-winning 20 years old company with a 24/7 Customer support team to help clients succeed and reach their business goals.
It has two plans which are Free & Pro plans. Pro plan will cost you $16.15/month. Opt for the free plan first and then if you find it good then can upgrade to the Pro plan as per your need and requirements.
There are some difference between Free and Pro like Pro has some more features than Free. You can visit the price plan detailed page by clicking on the signup option. It will redirect to the main website quickly.
Quick Intro & Features
OptinMonster is another popular email marketing service that does not have free plans but offers 14 days money back guarantee.
Though it is not free although guarantees 14 days of money-back one can proceed. As this tool is one of the best tools out there in the market and gives a good competition to other marketing services & tools.
Its standard Pricing starts from $14/month but as the current sale is going on so the price is reduced to 5$ so the current pricing is $9. It’s good opportunity if you are planning to go for OptinMonster.
Four plans to choose from Basic to Growth as shared below:
Neil Patel has also suggested this website that means its features are amazing & worth it.
Quick Intro & Features
Another great tool or we can say competitor in the race of email marketing services for small businesses. Not only it provide an email marketing service but also share the following features:
Create website & domain – It also gives you the option to create your website if not have one in place yet. Opt for a free plan and try out this option where Mailchimp initially gives the option to use their domain for one to kick start to explore the digital world.
Marketing campaigns where you can build emails, social ads, landing pages, postcards, and many more options like you can automate customer journey,
Pack of four pricing plans where if you see the last option it is Free which beginners can opt for. One month is mostly offered by email platforms. So, this is sufficient time to know the feature of any product as well as limitations.
Once you are happy with the results then as per the revenue generated can upgrade to another plan with more features. It depends on how big or small is your business and what are your goals?
Quick Intro & Features
Like the above-mentioned marketing leading brands, ConvertKit is another add-on. You can start with 30 days free trial. It simplify email marketing by combining powerful automation with easy to use interface.
It offers you to see how form, tags, sequences work together? and also helps to understanding that your customer receives the right content at the right time.
Landing page, Email sign-up forms, Integrations, Email designer, Automation are some of its great feature lists which will help increase leads to your website.
Three pricing plans are offered by ConvetKit starting from Free to Creator Pro. Just start with zero investment to initially understand how it works?
Creator plan is the most popular plan out of the three plans which starts from $29/month. Convert Kit is widely used all around the world. It is also considered one of the best tools which helped many generating a good amount of revenue and can be beneficial for you as well.
What are the benefits of using Free Email Marketing tools & services?
Benefits of Free Email Marketing services/tools trial:
- Free trials/plans available to explore.
- Potential to reach a global audience.
- Help Generating traffic to your website.
- It allows you to track open, click-through, etc.
- Easy to get started once the email draft is set up.
- Help to convert leads to potential customers.
- Potential to drive revenue.
- Pre-designed forms & Landing page available.
- Workflow can be automated easily.
- Timely delivery to customers as scheduled.
- Some Email services provide 24/7 Support.
- Opportunity to connect with customers personally.
Email Marketing is one of the topmost leading marketing services to date. It not only helps driving traffic to your website but also converts leads to your customers.
All the above-mentioned Email Marketing services are the top most brands in the marketing currently. These are the most effective tools & services that help one generate leads and many more.
Firstly, go with the free version and if you are happy enough with the results then go for paid plans. It depends on you that what are looking for? Is your strategy right?
And also it’s true email marketing services or tools are not going to die soon. It can turn the table any time for you if used correctly.
Are you still looking out for the right choice? If so then contact DigitalPVBlogs, we will help you choose the best & right one.